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Posts Tagged ‘Events’

Tips for a Successful Summer Wine Trip

Wednesday, June 11th, 2008

Here are a few tips for wine tasting this summer. Wine tasting should be a fun and memorable experience, so here are just a few of Tolosa’s suggestions! Please feel free to add any other suggestions for wine tasting to our comment box.

  • HAVE AN ITINERARY
    When you decide what region to visit, go on the different association and winery websites to view hours of operation and maps.  When you select what wineries to visit, it helps to call ahead and make an appointment.  This is especially important if you are planning a tasting trip for a group of 6 or more.
    AT TOLOSA: John Shakley, Tolosa Concierge, would love to offer suggestions for tour transportation, restaurants and wine tasting in the Edna Valley.  Contact: jshakley@tolosawinery.com
  • TAKE SNACKS AND WATER
    Some wineries have picnic areas, where you can enjoy some of their snack/deli items.  Otherwise, pack a lunch or visit a nearby restaurant halfway through your tasting to regulate alcohol consumption.
    AT TOLOSA:  Tolosa has an array of deli meats and cheeses,  Wine Pairables (lunchables for winos) and much more available for purchase in our tasting room for you to consume on our beautiful patio.
  • DISCOUNTS/SPECIAL EVENTS
    When calling to make your reservation, ask about any events and specials the winery is offering during the time of your visit.  Many wineries have great summer sales and events on the weekends including food pairings, live music, seminars, etc. 
    AT TOLOSA:  Wine and Cheese Pairings on Saturdays and most Sundays $15 wine club / $20 general public. Flight Wine Tastings also available on Saturdays. Click here to make reservations online.
  • BE AWARE OF HIGH TEMPERATURE
    I would suggest packing a Styrofoam cooler or ice chest in your trunk to store wines that you purchase throughout the day.  If you are staying at a hotel, do not forget to take your wines back to your room with you.  Wineries will not take responsibility for heat-damaged bottles.  Some wineries may offer to hold your wine to be picked up later!  Shipping is always an option. 
    AT TOLOSA:  Tolosa now sells a product called Wine Assure www.wineassure.com, a temperature controlled pack that keeps wine cool for 5 days during delivery.  The cost is $15-$40 in addition to shipping charges.
  • THEME YOUR TASTING
    Make the most of your experience.  Ask for a copy of tasting notes from each stop so you can record notes and remember what you have tasted.  Otherwise stick to one theme for a more focused tasting experience.  For example:  Tasting only Pinot Noir, uncommon varietals or region specific (Burgundy, Bordeaux, Rhone) at each stop.
    AT TOLOSA:  Tolosa offers 2 flight options of 5 tastes for the $5 general tasting:  One flight offers our signature wines that you may find in restaurants and retail shops.  The other offers wines that are exclusive to the tasting room and wine club.  Tolosa also offers weekend reserve tasting in our Heritage Room.  $10 Tolosa Reserve tastings are themed, and rotate each weekend.
  • LEARN SOMETHING NEW       
    Try and learn a new “fun fact” and don’t be shy to ask questions at each stop.  Most wineries have educational facts posted, offer tours and have friendly staff to help broaden your wine knowledge.
    AT TOLOSA:   Tolosa has a self-guided tour that walks you through the winemaking process with a viewing point at each stop.  We also have an interactive, varietal-focused, sensory evaluation station to help you understand aroma.  Coming soon… Tours including a walkthrough of our vineyard and production facility, barrel tasting and special tastings in our Heritage Room will soon be offered by appointment only.

Most of All have a good time and be safe!
Cheers,
Brittney Blete, Tasting Room & Wine Club Manager


Tolosa Gives Back…

Wednesday, April 16th, 2008

As Tolosa’s Wine Club Coordinator, I have been researching wine clubs around the nation, and have even joined a few.  Wow! There are a plethora of wine clubs to choose from!  Some are brand specific, others are region specific.  Most offer benefits such as discounts, access to limited wines and invitations to exclusive events.  Tolosa’s wine club offers all of these benefits, and more… 

With such an abundant amount of clubs, I’ve noticed that many consumers are practicing “club hopping”.  They will join a club for one year, cancel their membership, then join another club, and so on and so forth.  This has caused wine club retention to lower.  We decided to come up with a plan of action.  Commencing January 2008 Tolosa decided to create Longevity Rewards for its members:  Members active for 1 year receive $50 Tolosa Bucks, 2 years $100 Tolosa Bucks, and 3 years $150 Tolosa Bucks with an upgrade in membership to receive a higher discount.  This program not only thanks members for their brand loyalty and support, but encourages them to be more active by visiting our tasting room and shopping cart in order to redeem their Tolosa Bucks.  We have received a lot of positive feedback from members and hope to share our wines with them for many years to come.  To read more about Tolosa’s wine club, click here.

Members, we encourage you to leave any comments or suggestions regarding our new benefits!

- Brittney Blete, Wine Club & Tasting Room Manager

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Crab & Chardonnay Recap

Monday, February 4th, 2008

Thank you to all of our club members that joined us for our 3rd annual Crab and Chardonnay Fete on January 26th, 2008. We would also like to thank the amazing crew at Cracked Crab Resturant in Pismo Beach, who always provide the best quality seafood and great service.   Once again it was a great event this year and the guests attending definately knew how to have a good time.  The pictures below are just a preview into what goes on; between the appetizers, wine, buckets of crab, more wine and dessert it’s hard to capture all the good memories! We hope our guests enjoyed the event and for those of you who missed out there’s always next year.

Cheers, KatieBarrel_room_lightedBarrelsKathy_mike_lee Britton_miller_guests_9

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Hustwick

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If any guests would like copies of the pictures either leave a comment or email me at katie@tolosawinery.com