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Wine Business

Tolosa Winery Announces New Futures Program for 2019 Single Vineyard Wines

August 27, 2020 (San Luis Obispo, Calif.) — Tolosa winery, acclaimed producer of estate and single vineyard Pinot Noir and Chardonnay wines from the Edna Valley, announced a look into the future of its much-anticipated 2019 Single Vineyard wines with private tastings of barrel samples. Read More

Shaw Media-Northern Illinois Weekender

Savor newfound nuance of Edna Valley pinot

Fred Delivert will break the stigma. The affable, French-born winemaker at Tolosa has made a sublime pinot noir, loaded with flavor, elegance and highlighting everything that is special in the varietal in Edna Valley. Read More

Taste TV

WINE PICKS: 3 Chardonnays that are Perfect to Drink Right Now

On a hot sunny day or in cool stormy weather, if you’ve closed a big deal or just sitting down to relax, these 3 Chardonnays are perfect for any situation or climate. Read More

New Times

As SLO county opens back up, it's time to support our small local food and drink establishments

As I write this column, there are food and drink businesses that just found out they could open their doors for dine-in services after more than two months, and they are currently closed once again—some even boarding up their windows—due to threats of violence that came on the heels of protests. Read More

Advisor Wine Industry Network

Vintner Robin Baggett Unveils Alpha Omega Collective

Press Release

New Umbrella Brand Strengthens Connection Between Three Wineries and Propels Future Growth

RUTHERFORD, Calif. (March 5, 2018) – Vintner Robin Baggett, managing partner of Alpha Omega winery in Napa Valley and Tolosa winery in San Luis Obispo, and his vintner wife Michelle, today unveiled the Alpha Omega Collective, a new umbrella brand for those two enterprises and their Spanish winery, Perinet. This newly-formed group marks an exciting milestone for the Baggetts and strengthens the connection between all three brands while propelling future growth.   Read More

The Tasting Panel

Retrofitting Terroir

Lars Leicht, VP/Communications & Trade Relations for The Tasting Panel, provided a dictionary definition of terroir as he kicked off the “Domestic Terroirists” seminar he moderated at SommCon D.C., held at the Westin Georgetown June 23–25. “Terroir: the complete natural environment in which a particular wine is produced, including factors such as soil, topography, climate, or the characteristic taste and flavor imparted to a wine by the environment in which it is produced," it said. Read More

The Somm Journal

On A Mission


SITUATED NORTH OF the Santa Maria Valley and south of Paso Robles, Edna Valley is one of California’s coolest AVAs. Vineyards run northwest to southeast along volcanic hills that are fewer than 10 miles away from the Pacific Ocean. Read More

The Drinks Business

The Award-Winning Winemakers from the Global Masters

Frederic Delivert, chief winemaker, Tolosa Winery

Read More

Purely Domestic Wine Report

Tolosa Reviews

96pts Primera Pinot Noir 2017, Edna Ranch, Edna Valley
Read More

New Times

Midweek Romance

Tolosa in Edna Valley features its sister winery, Perinet, every third Wednesday after work

By Beth Giuffre

The other night, my husband, Greg, and I attended an overcast Wednesday Perinet After Hours event at Tolosa Winery in the heart of Edna Valley. This is one of those events that anyone with a yearning for romance needs to know about and get comfortable with, whether your style is monumental movie scenes such as Jack and Rose on the bow of the Titanic or brief moments of light in the darkest of situations such as when Life is Beautiful’s Guido sneaks off to play Offenbach’s Barcarolle on the gramophone for Dora. Read More

Santa Maria Times

Kathy Marcks Hardesty: The unique Tolosa tour and tasting experience

Mar 24, 2019

On a spectacular Central Coast morning in Edna Valley, cool breezes on a warm sunny day made it refreshing and delightful to be in wine country.

It was a perfect day for traipsing out into the lush green vineyard beside Tolosa winery’s expanded garden patio to sip chardonnay. I was there for a tour and wine tasting, invited by a friend who had bid at a charity auction for a Tolosa winery excursion and won it. READ MORE

Wines & Vines

Case Studies On Growing DtC Wine Sales

Three wineries on California's Central Coast on boosting direct-to-consumer sales

When it comes to improving the tasting room experience, how much is enough to lift the bottom line? According to three Central Coast executives who’ve led their teams to increased direct-to-consumer (DTC) sales, the answer lies in implementing calculated changes, some large and some small, both internally to staff and externally to the guest. Read More

The Tribune

Move over, Paso. SLO County Has a New Top Wine Destination

By Sally Buffalo
October 03, 2018

Looking over lush grapevines from a shady winery patio, SLO Wine Country Association executive director Heather Muran described a recent visit from an internationally regarded wine critic.

It was Josh Raynolds’ first-ever visit to San Luis Obispo’s wine country for his first-ever comprehensive tasting of the region’s wines for Vinous. When he was done, Muran said, he vowed to come again next year and every one after.

“Why haven’t I discovered this before?” Raynolds exclaimed. READ MORE

Somm Journal

Delivert Delivers

by Maridith May
January 2019

THERE’S A LOT of tension in San Luis Obispo County’s Edna Valley: not in terms of anger or politics, but instead in the exceptional traits of the 2017 Tolosa Chardonnay and Pinot Noirs that result from Fred Delivert’s handiwork. Thanks to Edna Valley’s climate—the coolest not only in California’s Central Coast, but the entire state—and its long growing season, the new Tolosa winemaker has everything he needs to uplift the prowess of these Burgundian varieties.



San Luis Obispo County Plays It Cool

By Josh Raynolds
January 17, 2019

The greater San Luis Obispo County winegrowing region is best known for the mostly brawny, high-octane Rhône-variety-based wines of its famous AVA, Paso Robles, but the elegant and energetic wines from its cool, Pacific Ocean–influenced vineyards are increasingly making their case in the market as well.

While Paso Robles has been garnering plenty of trade and consumer attention in recent years, the wines of greater San Luis Obispo County have been steadily gaining in quality while also slowly emerging from the shadow of their more famous neighbor to the north. Less than a decade ago, the region was home to just a handful of well-known producers, but that has changed. The sheer number of high-quality wineries and the wines they produce means that the area necessitates and, most importantly, deserves its own coverage.


Haute Living

How to Spend the Perfect 24 Hours in Los Angeles

April 9, 2019  by Paige Mastrandrea

Feature story, Haute Pursuits, Haute Rides, News, Travel

If you’re looking to visit Los Angeles and seeking the most luxurious, money-can’t-buy trip, we’ve found the ultimate haute experience for you. When you combine two of the world’s leading brands in luxury, it’s guaranteed that the result will be exceptional—which is exactly what Rolls-Royce and The Peninsula Beverly Hills are ensuring with their new Rolls-Royce Cullinan x Peninsula Beverly Hills experience. Here, we’ve outlined all the details that will result in the Haute Living-approved, ultimate 24-48 hours in Los Angeles.

The Rolls-Royce Cullinan is the prestigious brand’s newest masterpiece—its first-ever, super-luxury, all-terrain SUV. Aptly named “Cullinan”—which was the largest diamond ever mined in the world, consisting of more than 3,000K—the vehicle is precious yet rugged, fit for any luxurious adventure. With 563 hp, a V12 engine at 5,864 pounds, the superpowered SUV blazes through some of the most dramatic landscapes in the world with its all-wheel drive, handling with extreme ease as it conquers the roadways. Read More


What to sip for Earth Day

April 2019

There was a time, not long ago, when the word organic on a wine label meant a bottle best avoided. Thankfully, today the o word is no longer a dirty word. We look for wines made naturally, from organically, biodynamically or sustainably grown grapes. With Earth Day just around the corner, what better time to celebrate the abundance of green, earth-friendly wines. Read More

Wine Industry Insight

New Estate Manager and Assistant Winemaker

Michael Giese and Nicole Morris Join Prominent Edna Valley Winery
San Luis Obispo, Calif. (Aug. 20, 2018) – Tolosa, a family-owned, luxury winery in San Luis Obispo, Calif., proudly welcomes Michael Giese as its new Estate Manager and Nicole Morris as assistant winemaker. Read More

Wines & Vines

Established Edna Valley Estate Gets Winemaking Overhaul

Jean Hoefliger has made a reputation for making Cabernet Sauvignon wines at Alpha Omega in Napa Valley but his first winemaking experience was with Pinot Noir. A native of Switzerland, Hoefliger had initially pursued law in college but dropped out when he said it became clear he didn't have either the interest or the passion to be an attorney. Because he had neglected his law studies by playing cards and drinking wine, Hoefliger said, he went to work for his godfather, who owned a winery.  Read more

Wine Enthusiast

Top 10 Wine Getaways of 2018

From the palatial digs of Hearst Castle in the north to the soft sands of Pismo Beach on the southern end, the coastline of San Luis Obispo County has been a vacationer’s paradise for more than a century. Beachcombing, surfing, hiking, cycling and kayaking present endless outdoor opportunities for all ages. And thanks to the thriving wine countries of Edna Valley and Paso Robles, which sit slightly inland, the college town of San Luis Obispo is now home to culinary gold. Add the quaint villages of Arroyo Grande, Avila Beach, Cayucos and Cambria, and it’s no wonder why so many tourists wind up locals. —Matt Kettmann


Wine Advocate

2017 Robert Parker

Lisa Perrotti-Brown
September 29, 2017

Scores from the Wine Advocate on our 2016 Pinot Noir and Chardonnay from Edna Valley.

Download Full Article

The Tribune

Tolosa Winery ups its game with French-born Napa winemaker

Sally Buffalo
August 15, 2017

Edna Valley’s Tolosa Winery is welcoming a French-born winemaker with extensive experience around Sonoma and Napa Valley.

Frederic Delivert’s hiring follows a series of multimillion dollar improvements aimed at elevating Tolosa — and the Edna Valley overall — into the upper tier of the wine world since Robin Baggett took the reins two years ago. Read More

The Tribune

Tolosa Winery co-owner buys key stake in another winery, this time in Spain

Monica Vaughan
August 9, 2017

Robin Baggett, who co-owns Tolosa Winery in San Luis Obispo and Alpha Omega winery in Napa Valley, has bought a significant interest in a third vineyard and winery — Perinet Winery,  southwest of Barcelona, Spain.

Terms of the deal were not disclosed.

Perinet is a 133-acre estate vineyard terraced high into the mountains, in a region known for producing powerful red wines.

Read More


Tolosa Winery Announces New Winemaker

July 18, 2017

San Luis Obispo, Calif. (July 18, 2017) – Tolosa, a privately-owned winery in San Luis Obispo, Calif., proudly welcomes Frederic Delivert as its new winemaker on July 24, 2017. Born and educated in France, Delivert brings extensive experience in Napa Valley to Edna Valley, where Tolosa recently underwent a multi-million renovation to elevate its wine, vineyards, production facilities and guest experiences under vintner Robin Baggett. Read More

Santa Maria Times

From the Vine: The Tolosa redux in Edna Valley

Kathy Marcks Hardesty
April 24, 2017

On Sept. 10, 1998, a bright, sunny fall day in Edna Valley at Tolosa, a semitruck loaded with 140 tons of freshly harvested muscat grapes pulled into the brand-new winery across from the San Luis Obispo County Regional Airport. That muscat was the first to be crushed at Tolosa, but it wasn’t their wine. The grapes were purchased by the Martin Brothers Winery (later Martin-Weyrich partners/owners) in Paso Robles. Martin winemaker Craig Reed gave me permission to write about it. They were among Tolosa’s custom crush customers.

It was exciting because it’s a rare occurrence. Few wineries invite the media when there could be potential problems operating for the first time. I felt fortunate to be there for the exclusive experience, READ MORE


San Francisco Chronicle Wine Competition Winner

January 16, 2017

Wine Label Sweepstake Winner - Tolosa, 2015 Primera, Edna Valley

The San Francisco Chronicle Wine Competition (SFCWC) is the largest wine contest of solely American wines in the world. 

Sixty experts from the media, education, trade, and hospitality industries come together each year to judge the best wine this country has to offer. 

Submissions streamed in from across the country. Everything from small boutique wineries to large-scale suppliers are represented in this year's selection.


The Coast News Group

The Top Ten Tasting Wines of 2016

Frank Mangio
December 26, 2016

This past year was a fascinating one for a wine industry that has never been one to rest on its past successes. Great chefs have flocked to San Diego and brought with them menu formats that include great wines.

The urban winery format has multiplied in our large communities where one brand is served, made from grapes brought in from the best vineyards in the state.  The wines of Baja Mexico are finally showing what they are made of (I have one in my Top 10).

The list also includes two from Italy, one from Washington and six from California. An amazing six blends make up the majority of flavors, with two Pinot Noirs, one Chardonnay and one Sangiovese.

Frank Mangio is a renowned wine connoisseur certified by Wine Spectator.  He is one of the leading wine commentators on the web. View his columns at and reach him at  Follow him on Facebook.



Taste of Wine

The Wine and Food of San Luis Obispo

Frank Mangio
December 11, 2016

A winery to discover is Tolosa , a large, sweeping vista vineyard just south of San Luis Obispo’s airport in the Edna Valley.  Tolosa is named after the Franciscan Mission San Luis Obispo de Tolosa, that grew wine grapes in the 18th century, and still stands today.  Those Pacific coastal winds make this the coldest appellation in California and reminiscent of Burgundy in France.  It is a prime environment for Pinot Noir. The Tolosa Pinot to search for is “1772,”($60.) the year the mission was built.
This 2014 release is a blend of 4 different blocks, aged 11 months in French Oak barrels. It has a rich, black cherry mouthfeel, with refined tannins.

Frank Mangio is a renowned wine connoisseur certified by Wine Spectator.  He is one of the leading wine commentators on the web. VIEW HIS COLUMNS

Advisor Wine Industry Network

Tolosa’s Renaissance Elevates Edna Valley Pinot Noir to Rival World’s Finest

November 8, 2016

Tolosa, a boutique winery in Edna Valley, unveiled its multi-million dollar renovation and celebrated the elevation of its brand during its “Discover Tolosa” weekend, which drew more than 400 guests to its estate Nov. 4-6, 2016. The festivities were highlighted by a ribbon-cutting ceremony, the release of Tolosa’s new, single vineyard wines and the unveiling of its new production facilities and hospitality spaces. With its overhaul and latest offerings, Tolosa, once again, positions itself as a pioneer in the Central Coast wine community and moves forward with a renewed commitment to spare no effort in handcrafting the finest Pinot Noir and Chardonnay possible.